Archived posting to the Leica Users Group, 1999/11/09
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]I guess Leica realize tehre is a trend of Generation X and Internet new riches have sentiment in nostalgic items, look at VW new beetle, Jaguar, Tag Heuer Carrera, etc. The campaign itself with the new M brochure is targeted for younger audiences which are more adapt to MTV style of communication. I guess let Leica try to expand their market coverage to those kind of people. Just IMHO Regards, JSJ - ----- Original Message ----- From: Ernest Nitka <enitka@twcny.rr.com> To: <leica-users@mejac.palo-alto.ca.us> Sent: Wednesday, November 10, 1999 6:31 AM Subject: Re: [Leica] M Campaign > Dan C. - I have to admit that my non-critical eye found the brochure to be > very exciting. It came to me in my office mail and I'm sure my staff > thought I was daft for sitting in the office deferring work ( seeing > patients) while I thumbed thru a mini-book with Che's likeness on the front. > Perhaps it's the former dearth of glitzy ads for the M6 that struck me. > Anyway I thought it was a reasonable first attempt at PR. Other than the > fact that I asked Leica for one I have not idea who else will be sending in > for one. anyway my $.02 > > ernie > >