RE: [Leica] M Campaign

["B. D. Colen" <bdcolen@earthlink.net>]

Mark - The idea isn't just to put out something "glitzy," but to do
something useful. Promotion for promotion's sake is a waste of money. Leica
has to figure out what they want to sell, who they want to sell it to, and
then how to promote it to that audience.

B. D.

> -----Original Message-----
> From: owner-leica-users@mejac.palo-alto.ca.us
> [mailto:owner-leica-users@mejac.palo-alto.ca.us]On Behalf Of Mark
> Rabiner
> Sent: Wednesday, November 10, 1999 1:19 AM
> To: leica-users@mejac.palo-alto.ca.us
> Subject: Re: [Leica] M Campaign
>
>
> "B. D. Colen" wrote:
> >
> > Dan - Not that I want to be responsible for keeping this thread
> > going....but....It is indeed a beautiful brochure, but my
> feeling is that at
> > this point Leica needs some marketing that is far more meat
> than sizzle...
> >
> A Month ago or a while back everyone was complaining that we
> don't see much
> Promo from Leica.
> At the meeting it was discussed the irony of all the
> advertizing being placed in
> Europe with all the sales in The US (and Japan)...
> The answer being "a language problem" direct from the top.
> Now that they come out with a glitzy thing we all jump on it.
> mark rabiner
>