Archived posting to the Leica Users Group, 1999/11/09

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Subject: [Leica] RE: Eric & Tudors
From: "B. D. Colen" <bdcolen@earthlink.net>
Date: Tue, 9 Nov 1999 10:41:28 -0000
 
Leica's giving free cameras to Queen Eliz. proves my point about their
twisted idea of marketing:

Don't give a free cameras to the QEIIs of the world - who gives a rat's rear
what they take photos with. Instead, give free cameras to the Ted Grants of
the world; to the Eugene Richardses; even to the Eric Welches...To those
highly respected working PJs and documentarians whom many of us consider
examples of one sort or another. And, in particular, give them to up and
coming young shooters who are doing terrific work, that's getting noticed,
but who haven't yet discovered/invested in, Leicas. THAT's marketing a
camera. Giving an M to QEII is marketing a Rolex.