Re: [Leica] Should Leica Follow IBM?

["Dan S" <dstate1@hotmail.com>]

I wonder how many people would buy their first new leica without holding one 
in their hot little hands?

Isn't the feel of the thing part of its charm?

It seems that to become a VOLUME producer a company would first have to 
produce a VOLUME product at a VOLUME price.

Leica has little opportunity to play in that world, unless they give up on 
the "made in Germany" stuff, which seems unlikely.

By the way Stephen, I have enjoyed your website immensely.


Dan


>From: Stephen <cameras@jetlink.net>
>Reply-To: leica-users@mejac.palo-alto.ca.us
>To: leica-users@mejac.palo-alto.ca.us
>Subject: [Leica] Should Leica Follow IBM?
>Date: Wed, 20 Oct 1999 14:42:18 -0700
>
>According to an article in today's LA Times,  IBM is ending distribution of
>its APTIVA PC line through retail stores.  Instead, they will sell them 
>only
>on the internet -- like Dell and Gateway.
>
>I can't help but wonder what it would be like if Leica did the same thing.
>
>Today's  localized distribution center / sales rep / local dealer network 
>is
>a dinosaur from Leica's 1930's sales network.
>
>Suppose all the overhead of distribution centers, sales reps, and dealer
>profits were eliminated.
>
>Instead, all of that would be replaced by a comprehensive ordering and
>information system out of Solms.  Presumably this savings would mean not 
>only
>lower prices to the end user, but more profit to Leica as well.   Besides
>profit, it would also improve Leica's cash flow. No longer would Leica have
>to grant credit to dealers, and await payment.  All sales would be paid for
>by credit card.    Instead of layoffs, Solms would be hiring.
>
>Imagine emailing Leica, ordering whatever product, and getting a definite
>delivery date within 24 hrs.
>
>Unfortunately this new direct system is not likely to be popular with such
>people as Leica USA personnel, sales reps, or dealers.  However, if Leica
>fails to survive due to lack of sales, they will be out of a job anyway.
>
>Stephen Gandy
>
>

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