Archived posting to the Leica Users Group, 1999/10/12

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Subject: RE: [Leica] How to support Leica?
From: "B. D. Colen" <bdcolen@earthlink.net>
Date: Tue, 12 Oct 1999 16:35:32 -0000

>
> But..... Will the owner of a Nikon F5 be able to have his
> camera repaired in
> 2010? Will he even still own it in 2010? The answers are 1.
> maybe, maybe
> not, and 2. No. By 2010 he/she will have bought the F6, F7,
> F8, and maybe
> F9.
>
> Canon, of course, will have introduced an entirely new camera
> line, which
> will obsolete all EOS cameras & lenses, pissing off another
> generation of
> photographers.
>
> -----Original Message-----
> From: Chappell, Greg
> Sent: Tuesday, October 12, 1999 3:02 PM
> To: 'leica-users@mejac.palo-alto.ca.us'
> Subject: FW: [Leica] How to support Leica?
>
Points well taken, Greg...although...One assumes that the replacement Nikon
and Canon cameras will be even more advanced in terms of what they are able
to do technologically, and, if Nikon's history to date is any indication,
older lens will still be compatible.

Look, the question here really isn't whether a Leica M is worth the
money...Of course it is to any serious photographer who has a need for a
rangefinder with superb optics. The question is whether there is enough
demand for this high quality, high priced, limited appeal product to keep
the company going into the next millenium. And, if there isn't, what the
company can do in terms of marketing new products to allow it to continue to
keep this flagship, prestige product afloat - just as Olympus carries the
OM3-4 line as a loss leader because they want to be able to say they still
produce a "pro" camera.

Granted, its unthinkable from an historical perspective to think of the
photo world devoid of a mechanical rangefinder Leica, but then in world in
which Abercrombie & Fitch is now nothing but a purveyor of expensive
baseball caps, boxer shorts, and other over-priced Gap-like merchandise -
who knows?