Re: [Leica] How to manage a camera company?

["Anthony Atkielski" <anthony@atkielski.com>]

From: <Ruralmopics@aol.com>
Sent: Monday, October 11, 1999 04:48
Subject: Re: [Leica] How to manage a camera company?


> Personally, I view Leica M cameras three ways:
> 1.) As extremely useful tools for documentary photojournalists
> and others who appreciate the particular strengths of a
> rangefinder camera.
> 2.) As a status symbol or piece of jewelry for the
> well-heeled "sophisticate"
> 3.) A fine camera chosen by photographers with impecable
> taste

If Leica wants to broaden its customer base, only the first category offers that
possibility to any significant extent.

> Assuming the above characterizations hold any water at
> all, only the first rationale for purchasing a Leica is
> threatened in any way by lower-cost, perhaps more modern
> alternatives (alternatives, mind you, not competitors).

But only the first offers real possibilities for revenue expansion.

> A "SHOOTER" might very well select a Konica or Minolta
> or whatever rangefinder if the camera offered the right
> combinations of features and at least reasonable feel and
> quality -- especially if it would mount Leica M lenes!

If it mounted Leica M lenses, every Konica or Minolta sold would represent
potential revenue for Leica.  Most M6 owners invest far more in lenses than in
the camera body itself.

> Those who must have a Leica would probably not be swayed.

Agreed.  I'd still buy an M6, for the sake of having the best.  That's why I
bought a Nikon F5.

  -- Anthony