Archived posting to the Leica Users Group, 1999/10/09
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]From: Bernard <5521.g23@g23.relcom.ru> Sent: Saturday, October 09, 1999 20:48 Subject: Re: [Leica] Hexar RF/M7 > Those companies survive if they render outstanding quality, > or a cult-object, or both, as in Leica's case. All Leica needs to do is make money on its current products. If it does that, it survives forever. There is no need to try to sell ten million units of anything. Twenty thousand cameras a year is plenty, as long as each one is sold at a profit (even a modest profit). Wasn't it right here that Mr. Maxwell and his hand-made loupes were discussed? Is he going bankrupt? Does he need to mass-produce a million units a year in order to survive? Nope. He just needs to make money on the handful of items that he produces. -- Anthony