Archived posting to the Leica Users Group, 1999/09/17

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Subject: Re: [Leica] M brochure WOW!!!!
From: Godfrey DiGiorgi <>
Date: Fri, 17 Sep 1999 14:38:45 -0700 (PDT)

> > The new M brochure is now available in English as a pdf file for
> > downloading.  Check out
> > 
> >
> > 
> Just downloaded mine. Don't be fooled by the German in the PDF link it really
> downloads an English file. The word is WOW!!!!

WOW is right, it's an impressive piece of work. My only complaint (you
*knew* I'd have one, right?) is that like so many other marketing
campaigns, they keep trying to impress me with how great the style of
being a Leica M photographer is by telling me how wonderful the style is.
If that sounds a little self-congratulatory and redundant to you, well,
you get my drift.

Tell me how fantastic the camera is, show me the camera, and exhibit the
style such that I will be impressed with it ... don't tell me how the
style is so wonderful because the style is wonderful.

Otherwise, I like the brochure. Some very nice photography and graphic
work in there.