Archived posting to the Leica Users Group, 1999/09/06
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Eric Welch wrote: > At 09:51 PM 9/6/99 -0400, InfinityDT@aol.com wrote: > >An arrangement whereby you get a free R8 > >+ lens with purchase of, say, a new Mercedes or BMW, would also be > good > >marketing because it pairs "prestige" brands in the mind of the > public > > You may have something there. Leica could give them away to luxury car > companies with a 50 Summicron, or the 35-70 for cost, and the car > company has a premium to make their car look even better. The owner > takes pictures of his new car with the free roll of Velvia in the > camera, and when the pictures come back, he's sold on Leicas as well > as Mercedes! Great idea! But if the Leica loses money on the R, that means that selling at cost is selling at a higher price than they currently sell the cameras at. Mercedes had better buy a batch at normal dealer prices, then. Bernard