Archived posting to the Leica Users Group, 1999/09/06
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]At 03:15 PM 9/6/1999 -0700, Henning J. Wulff wrote: >About $1000 less enthralled, but quite enough to have bought it. No, they wouldn't, and that was precisely Cosina's point in marketing it as they did. At $1,500, it would have sold to the few but, at $500, it sold to the many. Now, if they could sell it for $500, they are making, say, $200 in profit. At $1,500, they'd be making $1,200 profit. So, you sell 5,000 lenses at $500 and make $1,000,000 in profit -- or, at $1,500, you have to sell 835 lenses to make the same. Cosina apparently thought the market would bear the first, but not the second. Interesting analysis. Marc msmall@roanoke.infi.net FAX: +540/343-7315 Cha robh bas fir gun ghras fir!