Archived posting to the Leica Users Group, 1999/05/27
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]This is a multi-part message in MIME format. - ------=_NextPart_000_0019_01BEA878.B64268E0 Content-Type: text/plain; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable Perhaps you have seen the new Dodge Neon ad. (the one with the = sunflowers). I was involved with this shot, at the time we had full = knowledge that it would be used in Time, People ect. We were also aware = it would be stripped and used to augument the video campaign. All rights = were sold for a double digit figure. The point is: what possible future use will the photos be used for? = National Ad, brochure, trade ad? Are the photos' of any use to you- stock? your portfolio? Get a clear cut answer to both these questions. Guidelines (ASMP) can show you what rights you have and can give away, = but in practice you probably should give away the rights for a 10% bump = unless you believe the photos will actually be used for more than a P.R. = puff piece. (Unless the company has the Kennedys' and Madonna at the event) - ------=_NextPart_000_0019_01BEA878.B64268E0 Content-Type: text/html; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <HTML><HEAD> <META content=3D"text/html; charset=3Diso-8859-1" = http-equiv=3DContent-Type> <META content=3D"MSHTML 5.00.2314.1000" name=3DGENERATOR> <STYLE></STYLE> </HEAD> <BODY bgColor=3D#ffffff> <DIV><FONT size=3D2>Perhaps you have seen the new Dodge Neon ad. (the = one with the=20 sunflowers). I was involved with this shot, at the time we had full = knowledge=20 that it would be used in Time, People ect. We were also aware it would = be=20 stripped and used to augument the video campaign. All rights were sold = for a=20 double digit figure.</FONT></DIV> <DIV><FONT size=3D2> The point is: what possible future use will = the photos=20 be used for? National Ad, brochure, trade ad?</FONT></DIV> <DIV><FONT size=3D2>Are the photos' of any use to you- stock? your=20 portfolio?</FONT></DIV> <DIV><FONT size=3D2>Get a clear cut answer to both these = questions.</FONT></DIV> <DIV><FONT size=3D2>Guidelines (ASMP) can show you what rights you have = and can=20 give away, but in practice you probably should give away the rights for = a 10%=20 bump unless you believe the photos will actually be used for more than a = P.R.=20 puff piece.</FONT></DIV> <DIV><FONT size=3D2>(Unless the company has the Kennedys' and Madonna at = the=20 event)</FONT></DIV></BODY></HTML> - ------=_NextPart_000_0019_01BEA878.B64268E0--