Archived posting to the Leica Users Group, 1999/02/28
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Bill, I think Leica's already done a great job with "Leica. The Program", as it's a hefty, booklike brochure, not likely to be tossed out soon. The photographer thus has Leica's sales pitch onhand for a year or more. The next step would be to sell it, as Sony does with Sony Style (amazing what people will buy, isn't it?) The entry-level cameras certainly could stand to be a lot hipper, so that ordinary, design-conscious folks would want one, regardless of any moldy old Leica legends. Besides being high-margin items, these are likely a person's first introduction to the Leica brand name. I've tried convincing non computer-owning coworkers to consider $400 Windows boxes and the like, but their eyes just kind of glaze over until you mention...iMacs! Jeff - -----Original Message----- From: Bill Erfurth <m6rf@yahoo.com> [snip] >And while I am on the subject of Leica's marketing department. These >guys have a news letter that goes to leica owners and this Leica >group. Here they have a base of people that are by far the most >likely to buy Leica products. My question is why the hell don't they >use it as a tool to get information out to Leica users. Yes, talk is >cheap...so what would I do to change it? Here are some simple examples: