Archived posting to the Leica Users Group, 1998/11/28
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Gary, Certainly Leica should stick to its defining characteristic, i.e. optical quality. But even within those parameters there are good and bad ways to run the business. Nobody is suggesting that Leica become a mass market producer. But the fact is that they need to sell more cameras and lenses, or move production out of Germany, or find other revenue sources and cost-cutting measures. With the current trend in their financials, they will be out of business (worst outcome) or swallowed up by someone else (could be OK depending on the acquirer). Nathan Gary D. Whalen wrote: > All of this talk about marketing and the "bottom line" concerning > Leica is interesting but irrelevent. Leica has only one approach to > survival. They must continue to make the very best lenses in the > world. Leica lenses are not a perception they are, at least in my view, > a fact. Leica can't try and compete on a quantity level. The MUST > compete on a quality level. For every product line in the world there > are mass producers and high-end producers. The bottom line isn't market > share, the bottom line is EPS. - -- Nathan Wajsman Overijse, Belgium Photography page: http://members.tripod.com/~belgiangator/index.html Motorcycle page: http://www.geocities.com/motorcity/downs/1704/index.html