Archived posting to the Leica Users Group, 1998/06/30

[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]
Subject: Re: [Leica] Leica-what do pros use?
From: Charles Dunlap <cdunlap@es.UCSC.EDU>
Date: Tue, 30 Jun 1998 15:31:00 -0800
 
>but because the ads
>in that magazine are targeted for people with more discretionary income
>than you can shake a stick at. I mean we're talking $10,000 Blancpain or
>Piguet watches, outrageously expensive autos, articles on learjets and
>gulfstreams. All that stuff.

Exactly. There are many such magazines. I'm sure they could boost sales
5-10% with the right ad. strategy, and ads don't cost that much (compared
to the M6 brochures).

- -Charlie