Archived posting to the Leica Users Group, 1998/05/27

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Subject: [Leica] Leica tightens dealer rules in Europe
From: Lucien <lucien@ubi.edu>
Date: Wed, 27 May 1998 13:20:54 +0200

In UK "Amateur Photographer"23 may 1998  page 8 and 9

Leica tightens dealer rules in Europe

In a clampdown to protect its brand, Leica has
issued photo dealers with an agreement form designed
to stamp out "grey importing" of its cameras across Europe.
Failure to sign means that dealers would cease to
be official Leica stockists.

What is known as the "PEDA" form has been sent out 
by Leica to its usual dealers across Europe.
PEDA stands for Pan European Dealers Association.
All of the clauses within the agreement apply on a 
pan-European basis, so for example, a UK dealer
trying to sell to a European counterpart would
cease to be an official dealer if they were found out.

snip

What all this means for the customer is that if you
don't buy through one of the PEDA member you lose out
on a number of benefits.
These include  worldwide guarentee etc..

snip

In Leica's case, any of it' PEDA dealers would
be highly unlikely to repair cameras wich came into
the UK through unofficial channels.
So, it's caveat emptor-buyer beware !

snip and end

No comment.

Lucien