Archived posting to the Leica Users Group, 1997/11/24
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Jim Brick wrote: > > At 07:17 AM 11/24/97 -0800, you wrote: > >> Jim Brick wrote, > >> > >> >>"Photoshop 4 Artistry"....this is the greatest Photoshop book<< > >> > > > >Hey, take a look at the Photoshop WOW book, latest edition. It has one > >of my composite images in it! But you don't have to buy it, since I > >received no compensation. > > > >Donal Philby > >San Diego > > > > What page? Don't know. And author and publisher weren't even courteous enough to send a contributor's copy. But it is image of Tax form and keyboard emerging from a computer screen. It was used for the TurboTax (and MacnTax) packaging two years ago. We did similar for the next years and last year's, but a little more complex and warmer light each year--even used the same hand model, but got him married the next year with a ring. And I just found out this weekend that they have taken the design ;project in-house this year, so I won't get that job. The irony is: For the first edition we did about 8 versions taken all the way to final art that were mall tested for popularily. Some of the versions required me shooting everything from a credit card (had made in Hollywood prop house) to a real house (where I could get property release) and all (one version had 15 items) had to have same lighting so they looked good when composited. The one you'll see won hands down. So the next year we tried again to do other versions but a slightly modified original won by a landslide. Of course, the designer is worried, feeling that he'll get fired because we can't come up with something new. The third year they used it as is, since further mall testing established that the image exactly communicated what the program did. So this year, having dominated the market, gotten rave reviews from testing of the packaging and especially my image and having printed now 21 million boxes and untold numbers of manual, ads, catalogues etc. with the (very similar) images, they decide they have to abandon it and get "creative." I forgot in my invoice to specify One Year useage (an unusual slip up) for the second edition, so they refused to pay me anything additional for last year's useage. May be Intuit couldn't afford it. And all YOU wanted, Jim, was a page number! Donal Philby San Diego