Archived posting to the Leica Users Group, 1997/07/02

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Subject: Re: Leica R8 Advertisements
From: Dave Munroe <>
Date: Wed, 2 Jul 97 16:30:50 PDT

Pascal wrote:

> Have you already seen the UK ad for the R8? This seems odd to me: it says
> "Smiling all the way from the bank. Sold." "The time is right to get
> yourself a Leica." (Practical Photography, June 1997). Is this a hint to
> the fact that the R8 is expensive or what?

Perhaps what they mean is: the R8 is so good that you'll smile after taking
your money out of the bank to buy it.  But you're right, the wording is
unusual.  Perhaps the advertising people want to make people ponder the
words and think about Leica.

So why was the price reduced on the R8?  I thought demand at the original
price was already pretty high.  Aren't people who just bought one at the
higher price upset?

- -Dave