Archived posting to the Leica Users Group, 1996/11/29
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]At 04:53 PM 11/29/96 -0500, Charles E. Love, Jr. wrote: >Hey, Marc! Don't you know that the current Pop Photo is run by the same >people that used to run Modern, including Keppler? What happened, as >Keppler tells the story, is that Modern and Pop were both declining in ad >pages in the '80's, and Modern terminated Keppler and changed regimes. Charlie Look at the last issue of Modern: the story is there. Keppler's move had nothing to do with it. Modern's circulation INCREASED throughout the '80's and (of course) jumped after Keppler left, as their Truth Quotient went up, dramatically, and their Bullshit Quotient declined, again dramatically. The owners of Pop found out the owners of Modern were in a bind, fiscally, and made them An Offer They Couldn't Refuse to sell out. So they did. One honest thing done was that the owners of Modern insisted Schneider be made part of the deal. He and a couple of others were protected. Spare me from Keppler. The hero of 'who's advertising this issue?'! Marc msmall@roanoke.infi.net FAX: +540/343-7315 Cha robh bas fir gun ghras fir!