Archived posting to the Leica Users Group, 1996/10/20
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]In-Reply-To: <1.5.4.16.19961020084030.26676b8e@mailhost.primenet.com> > A recent post in the rec.photo.technique.nature neewsgroup, Shun Cheung > states that in an October 19th seminar he attended, given by George > Lepp in > northern New Jersey, Lepp mentioned that a few years ago, for an > article in > Outdoor Photographer, he had conducted a test of six competitive lenses > and > found one to be significantly better. That manufacturer was > understandably > pleased, but the other five threatened to stop advertising in OP if the > results were published. They weren't! The question I'd want answered is what on *earth* possessed them to reveal the results to the advertisers before publication? You just *DON'T DO THAT*, not ever. It's a fundamental rule of reviewing product for magazines! dmorton@cix.compulink.co.uk | "The loss of an old man david@cassandra.compulink.co.uk | is like the destruction Kilburn, London, England. | of a library"