Archived posting to the Leica Users Group, 1996/07/21
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]The Leitz family sold the company about fifteen years ago to the swiss company "Wild Heerbrugg", and the name of the new company became "Wild-Leitz" at that time. When "Wild Leitz" bought the english company "Cambridge Instruments", they chose "Leica plc." (standing now for "Leitz" and "Cambridge") as new name for all divisions of the new holding. The "Leica camera GmbH", which moved to Solms at that time, is only one of them. The former Wetzlar "Leitz"-factory is the home of other divisions of the holding. I think they still have the right to use the name "Leitz", but they use "Leica", because it is well known. C.M. Fortunko wrote: > Leica stands for Leitz Camera, as most of us know. > > I have no problem with the web site. I have a problem with their use of the > name Leica. Why don't they use Leitz. I think the answer is obvious. Most > people have heard about, but never seen, a Leica camera. However, Leitz does > not have name recognition. > > This is what is wrong.