Archived posting to the Leica Users Group, 2015/06/11

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Subject: [Leica] Q Leica - the defining moment for Leica in mid 2010s
From: richard at richardmanphoto.com (Richard Man)
Date: Thu, 11 Jun 2015 23:23:10 -0400

IMHO, the Q Leica will either be the "Leica that saves Leica in 2010s" or
the "beginning of the end."

If the Q is not successful, then Leica will likely to only specializes on
things like Monochrom etc. where the mythic reputation will guarantee them
a good niche market, but no further.

If the Q sells well, then it could be the beginning of a new line of small
compact, where Leica can play to its greatest strength: the legendary Leica
glass.

Full disclosure: I am sitting on the Leica sideline for the foreseeable
future. I am having great fun photographing with the 4x5 and Hassy.

-- 
// richard <http://www.richardmanphoto.com>
// http://facebook.com/richardmanphoto
// https://instagram.com/richardmanphoto


Replies: Reply from mark at rabinergroup.com (Mark Rabiner) ([Leica] Q Leica - the defining moment for Leica in mid 2010s)