[Leica] M7/MP only 5% of US Leica Sales...

[vick.ko at sympatico.ca (Vick Ko)]

It would be interesting to track the film camera sales "one generation out".

e.g., at my age (50) I still remember Leica being the ultimate and 
un-obtainable camera from my youth.

But take my son's generation.  He won't be part of the "buying public" 
for another say 15 years.  He won't be buying Leicas if they aren't 
current with the market at that time.

I think much of Leica's new sales are my age, plus or minus say 15 
years, that are aware of the brand. 

Would anyone have a demographic breakdown of Leica sales?

Vick



Dennis wrote:
> *Q. What percent of your sales are film cameras?*
>
> The film cameras are running under 5 percent.
>
> This doesn't really tell me anything. Is that based on unit sales or 
> revenue?
>
> Even if you knew the answer, the real question is how many units  of 
> film cameras were sold last year compared to the units sold the year 
> before that.
>