Archived posting to the Leica Users Group, 2010/01/13
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]These days I find it extraordinarily difficult to differentiate between fact and opinion as almost everyone begins their statement with, "The truth is ?" or "The fact is ?" and proceed to express what sure sounds like a belief or an opinion to me. In my opinion: art directors (AD) (usually working with talent for commercial clients) will generally hire photographers working with medium format equipment (because they're working on campaigns requiring files which will stun at up to billboard sizes). However, they will also work with talent using holgas and iPhones if the concept demands it. editors (usually working with publications, newspapers, magazines, etc.) will hire photographers who have the experience to deliver the story (whatever gear they're using) and of course will edit and publish non-professional phone-photographs if the phone has captured the moment they need. in both cases the quality of the image will determine how seriously the photographer (or photograph) is taken. and, of course, now that so called full frame sensor cameras can be purchased for so little, photographers, editors, and art directors will lean toward expecting larger (sensor) files. however, and additionally, as photographers, we still have to consider the importance of: ergonomics, size, weight, lens choices, style of shooting, etc to achieve images which AD's, clients, gallery reps and/or editors will respond to. Regards, George Lottermoser george at imagist.com http://www.imagist.com http://www.imagist.com/blog http://www.linkedin.com/in/imagist On Jan 13, 2010, at 6:19 AM, Mark Rabiner wrote: > The fact that cropped format digital photography is not longer taken > seriously by photographers and their art directors and editors is a > fact not > my quirky opinion. > Its a fact and a well known one. And for quite some time.