Archived posting to the Leica Users Group, 2009/06/20
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Douglas, It was EXACTLY the same with Porsche cars. When I started with my first in 1957 (a 4 cam 1500 Carrera GT) which was affordable at the factory. Now a decent Porsche is well over 100 kilobucks.(which I cannot afford) Rolex and Breitling watches too. Jerry Lehrer Douglas Sharp wrote: > I was looking up things Leica on the Web recently and noticed the > number of hits that turn up for Leica on "lifestyle" pages. > > It didn't seem to work after their flutter with Hermes, but now they > seem to have got their products prominently "placed", or even > "positioned" (in the words of the world of marketing) > > No more mention of precision optics and superb engineering - it's all > turned into up-market hype about the special finish, how they look and > if they have a perfectly matching bag... everything in black, white, > olive green, titanium and silver seems to be the name of the game. > > > The opening of the new Leica Shop in Moscow's uppest-market > residential and shopping quarter at the end of May seems to be > following the same trend. I wouldn't be surprised to find cameras in > gold and royal blue with a double eagle or in Faberge enamel soon, > packed in a matching Faberge easter egg. > > Then Ferrari red, Bugatti blue, Mercedes silver and, and, and......... > > The higher prices are obviously already a unique and exclusive selling > point for people who want to be seen with a Leica as a lifestyle > accessory. > > The M8 Safari is almost sold out, the White Edition has gone > completely, a D-Lux 4 Titan and a D-Lux 4 Safari are selling well. > > This is all very good for Leica, but I think it bodes ill for the > former target group to which we all most probably belong. > > > Cheers > Douglas > > > ------------------------------------------------------------------------ > > > _______________________________________________ > >