Archived posting to the Leica Users Group, 2008/10/13

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Subject: [Leica] Promotions?
From: hoppyman at bigpond.net.au (Geoff Hopkinson)
Date: Mon Oct 13 02:51:04 2008
References: <200810122301.BDJ30878@rg5.comporium.net><3cad89990810121914k4c88ca0em6d8c64b279faef64@mail.gmail.com> <48F31006.90101@gmx.de>

We-eeell it was only Tina that objected ;-) And Ted added thoughts on proper
promotion of high end Leica stuff to a different demographic (us) not the
people that Leica would expect to buy their compacts.
Maybe Howard or Dr Yao will fill us in. It sounded to me like they were one
part of a Leica day run in Hong Kong. I bet that there were a lot of
Photokina released items there, not just the compacts shown in that one
picture. I don't believe that the web article we saw was a Leica ad at all.
I didn't object to two elegantly dressed ladies being part of it anyway. I
thought that their dress was perfectly respectable and they had nothing
salacious or improper to say either. According to their website, Batgwa is
an English language Hong Kong Entertainment news site.  Seemed pretty
innocuous to me!
I saw a lot of very focussed articles from Leica at Photokina on the L
Camera Forum.

Cheers
Geoff
Aber Masse kann Klasse nicht ersetzen....Aber die R10 kommt. 
http://www.pbase.com/hoppyman/e
http://gallery.leica-users.org/v/gh/

-----Original Message-----
From: lug-bounces+hoppyman=bigpond.net.au@leica-users.org
[mailto:lug-bounces+hoppyman=bigpond.net.au@leica-users.org] On Behalf Of
Douglas Sharp
Sent: Monday, 13 October 2008 19:08
To: Leica Users Group
Subject: Re: [Leica] Promotions?

Silly or not, or even garbage - if you have a lower end product that you
want to get sold as a lifestyle icon, this is the way to do it - WE are just
not the intended target group in this case, we have no intention of slipping
the little gems into our Gucci, Kenzo and Armani pockets and bags, but if
Leica finds people who can afford to and want to  - then so be it.

And where do you find such people? At events where people who want to be
seen hang out.
Maybe they want to be seen carrying the "best" camera too.
If so, their fans will want one too.

I gather from the article that the two young ladies have quite some media
pull, so brainless as the advertising policy may seem, there are people who
will lap it up - only they won't be found here on the list

Pictures of one of us OFs wouldn't sell many pretty little P&S cameras.

The excellence of pictures taken by us OFs are in a different league and are
located at a level less understood by the lifestyle adepts and fashion
followers

Now, if the ladies shown had been holding the new S2, that would have been
way off base. Then again, if the S2 had been used to shoot the pair, someone
could have said "Hmmm, great for fashion and glamour photography"

It all depends which side of the camera you are on.

If Leica wants to address the market from bottom to top, we are going to
have to put up with stuff like this - and more.

Personally, I find it amusing that members of the list drool about
long-legged senoritas draped across fast and luxurious cars, but, as soon
something pretty turns up with a Leica in her hand it's a scandal :-)

My two-pennorth.

Douglas

Jayanand Govindaraj wrote:
> This is probably the only part of the world where they will sell 
> cameras in the medium term, now that all the bankers are jobless!
> Cheers
> Jayanand
>
> On Mon, Oct 13, 2008 at 1:31 AM, Tina Manley <images@comporium.net> wrote:
>
>   
>> LUG:
>>
>> Yuck!  How much money does Leica spend on this kind of garbage:
>>
>> <http://batgwa.com/story.php?id=1263>Charmaine Sheh Says Kevin Is 
>> Faithful batgwa.com - London,UK Charmaine Sheh (?e????) and Bernice 
>> Liu (??????) appeared in some sexy low-cut dresses for the Leica 
>> Night promotion for the camera brand yesterday. ...
>>
>>
>> Tina
>>
>> Tina Manley
>> www.tinamanley.com




In reply to: Message from images at comporium.net (Tina Manley) ([Leica] Promotions?)
Message from jayanand at gmail.com (Jayanand Govindaraj) ([Leica] Promotions?)
Message from douglas.sharp at gmx.de (Douglas Sharp) ([Leica] Promotions?)