Archived posting to the Leica Users Group, 2006/08/31
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]At 05:00 PM 8/31/2006, Christopher Williams wrote: >I picked up a "Photography with The Leica >Camera" book on Ebay. 6inch x 3inch little >sucker made in the '30s. I love the Leica >advertising back then, always showing a woman >shooting with the Leica. Made the Leica, as $$$ as it was, appeal to anyone. > >Let's bring back those cool ads Leica! Kyle, get your models ready. Much more common at that time were advertisements showing a rather rotund, middle-aged gentleman using a Leica. Ernst Leitz II and III and Ludwig Leitz all favored this as the style for the camera. In the 1920's and 1930's, few women bought Leicas. They were generally purchased by men, and the Leitz family wanted to preach to their audience. Marc msmall@aya.yale.edu Cha robh b?s fir gun ghr?s fir!