Archived posting to the Leica Users Group, 2004/10/20
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]"B. D. Colen" <bdcolen@earthlink.net> wrote: > >I note that Leica will make M7s with .58 and .85 finders available only >in the "custom program." Otherwise, the cameras will only be available >with .72 finders. So now even the finder choice they have offered for >the past several years will cost $1000 extra. > >Obviously there are serious photographers who want .72 finders. But to >make something as basic as finder magnification a $1000 accessory makes >clearer than anything else has that the company views the neck jewelry >boutique crowd as its customer base, and views photographers as an after >thought. > >Sad. The founders of Magnum are stirring the earth. B.D., I agree with you. It seems like a lot only to get a different finder. However, from a business point of view what Leica currently is doing by differentiating their M7/MP products with A la Carte simply makes sense. The car industry has been doing this for years. Leica will now provide basic/standard products for about the same price as before. If you want something that deviates from that you'll have to pay extra for it. Their new strategy is designed to increase revenue on the M7/MP by allowing customers who are willing to pay extra for something out of the ordinary do so. If this strategy will generate the extra revenue needd to prolong M7/MP production while at the same time provide sufficient resources for the company to invest in R&D for new (digital, yes I said that!) R and M products, then I'll be happy with it. One could go on endlessly discussing which features that should be in the basic/standard product and which ones one would have to pay extra for: finder magnification, paintwork, control handles, etc. The good news with the current setup is that the standard/basic M7/MPs are unchanged. The bad news is that if you only want a different finder you'll have to order A la Carte. -- Arne Helme Email: helme at home.nl (^" at "^@) Phone: +31534309352 (home), +31646320829 (mobile work) Gallery: http://gallery.leica-users.org/arne/