Archived posting to the Leica Users Group, 2004/09/26
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]If I were Leica, I'd design an advertising campaign fashioned along the line of Rolex's highly successful ad program -- running photos in upscale magazines and newspapers of well-known people who wear the Rolex watch. There are lots of important people who own Leicas and I am sure Leica knows who they are --movie stars, sports figures, business tycoons, fashion figures and so on. All Leica would have to do is ask them and give them a free camera [plus the usual fee.] You could show, say, Dolly Parton, [if she owns a Leica] say something like, " Darlin', I ain't much of a photographer but when I want to be sure the picture comes out, this is the camera I use.'' --bob cole