Archived posting to the Leica Users Group, 2004/09/26
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]At 10:21 AM 9/26/04 -0600, Kit M wrote: <snip> If I were Leica, I'd be looking >hard at those statistics and trying to find a way to reach the younger set. >At some point, you're going to run out of 50-ish men to sell to! > >Kit > Hey Kit, The biggest 'bulge' of 50 something men in history is just now making its way down the line -- the 'baby boomers'. This bulge will occupy most companies scrutiny for many years to come as they try to figure out how to make them part with their cash. I suspect Leica (along with many other manufacturers) are aiming their product mix right at this market -- they are the ones with the cash. Part of their calculation is that this group will fund the changeover to target a younger generation later. Barry H