Archived posting to the Leica Users Group, 2004/09/25

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Subject: [Leica] new 1ds mark II NOW: LEICA DIGI BACK IDEA
From: mail at gpsy.com (Karen Nakamura)
Date: Sat Sep 25 02:53:42 2004
References: <20040924234829.60390.qmail@web86201.mail.ukl.yahoo.com>
 
But what is cost?

The manufacturing cost of making the back?
The cost of paying into the retirement fund of the workers in the future?
The amortized cost of R&D?
The cost of advertising? Of translating it into all thirtybazilllion 
EU languages?
The ongoing cost of technical support, warrantee support?
The cost of paying insurance against a lawsuit or a recall?
The distributor + dealer markup? (20-40%)

The manufacturing cost might be $1500, but the entire cost might be $4000.

In fact, even at $6000, it is conceivable that Leica still loses 
money on every back.

Karen

-- 
Karen Nakamura
http://www.photoethnography.com/ClassicCameras/
Replies: Reply from frank.dernie at btinternet.com (FRANK DERNIE) ([Leica] new 1ds mark II NOW: LEICA DIGI BACK IDEA)
 In reply to: Message from frank.dernie at btinternet.com (FRANK DERNIE) ([Leica] new 1ds mark II NOW: LEICA DIGI BACK IDEA)