RE: [Leica] Medical PR

["bdcolen" <bdcolen@earthlink.net>]

We often forget, Eric - particularly the "we" in, or who have been in,
daily journalism - that what we think of as the 'standards of the
profession' were, at best, the standards for a period of perhaps 20
years (65-85?). What we are seeing now on t.v. and in newspapers is a
return to the pre-Vietnam Watergate period standards. 

B. D.

- -----Original Message-----
From: owner-leica-users@mejac.palo-alto.ca.us
[mailto:owner-leica-users@mejac.palo-alto.ca.us] On Behalf Of Eric Welch
Sent: Thursday, September 04, 2003 2:37 AM
To: leica-users@mejac.palo-alto.ca.us
Subject: Re: [Leica] Medical PR


B.D.

As budget cuts and staff cuts occur at TV stations and newspapers, this 
will only get worse an worse. I don't have much hope for the profession 
of journalism to improve until the who country takes a swing back the 
other direction of owners feeling some responsibility to not only make 
boat-loads of money (as they do like almost no other industry this side 
of drug dealing) but to actually serve a tiny bit of public service by 
actually doing a good job. (Not in this generation of business people!)

I never had much respect for most TV news. Al Franken has them pegged.

On Wednesday, September 3, 2003, at 10:58  AM, bdcolen wrote:

> That may be true, Eric, but as one who works in pharma PR, I can tell 
> you that t.v. stations all over the country routine use "video news 
> releases" AS IS, with local 'talent' perhaps providing a setup line. 
> Same thing with RNR, radio news releases. And while you are absolutely

> spot on about what newspaper ethics should be, you'd be amazed the 
> pickup "matt releases" - fully prepared 'news stories' that are 
> dropped right into the paper - get.
Eric

Carlsbad, CA

"Going to war without France is like going
deer hunting without an accordion. All you
do is leave behind a lot of noisy baggage."
- --- John and Alma Dunlap

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