Archived posting to the Leica Users Group, 2003/09/03
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]That may be true, Eric, but as one who works in pharma PR, I can tell you that t.v. stations all over the country routine use "video news releases" AS IS, with local 'talent' perhaps providing a setup line. Same thing with RNR, radio news releases. And while you are absolutely spot on about what newspaper ethics should be, you'd be amazed the pickup "matt releases" - fully prepared 'news stories' that are dropped right into the paper - get. B. D. - -----Original Message----- From: owner-leica-users@mejac.palo-alto.ca.us [mailto:owner-leica-users@mejac.palo-alto.ca.us] On Behalf Of Eric Welch Sent: Wednesday, September 03, 2003 1:37 AM To: leica-users@mejac.palo-alto.ca.us Subject: Re: [Leica] Medical PR Hardly. All due respect to your daughter, I found it highly unethical for news stations to present those PR "fillers" as news. All they were was ad placement at best, and mis-informing people as to their best options at worst. But then, it WAS TV after all, so it isn't like they do much better without the help. Newspapers with any ethics have a policy to fact check all press releases and to rewrite them to be as much news as possible and less spoon-fed PR. That kind of stuff has its place - on the "events page" and that's about it. On Tuesday, September 2, 2003, at 08:11 PM, LRZeitlin@aol.com wrote: > And you probably thought medical n > ews was objective --- > Eric Welch Carlsbad, CA http://www.jphotog.com "If we had time for more meetings, we would have made more mistakes." Leon Trotsky - -- To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html - -- To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html