Archived posting to the Leica Users Group, 2003/07/19

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Subject: Re: [Leica] KISS (was: Leica of watches)
From: "Jean-Michel Tomaschett" <jx@bluewin.ch>
Date: Sat, 19 Jul 2003 22:21:30 +0200
References: <1B1E07FF-BA22-11D7-8416-000393802534@mac.com>

An interesting fact you may or may not know: International Watch Company
(IWC) is possibly the only major Swiss watch company whose founder was an
American!
Of course there cannot be any coincidence with the actual criticized
campaign.
Even if the make is perfect, you may prefer another one, I think the choice
of a luxury product like watches, pens etc. depend a lot on the "emotional
factor".

Jean-Michel

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In reply to: Message from Martin Howard <mvhoward@mac.com> (Re: [Leica] KISS (was: Leica of watches))