Archived posting to the Leica Users Group, 2003/05/04

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Subject: Re: [Leica] Oldies (ads in magazines)
From: Daniel Ridings <daniel.ridings@muspro.uio.no>
Date: Sun, 4 May 2003 20:15:39 +0200 (MEST)

Jerry,
On the ad ("original") I can read "8,5cm 1:1,5" I can _almost_ make out
the serial number, but not more.

Curiously, in the late 40'ies magazine there are almost _no_ ads. The
economy was such that people could afford to buy much and with the German
industry out of whack for a while, there wasn't much to import. Sweden was
very poor back in those times.

This "lens ad" is from 1954.

Daniel


On Sun, 4 May 2003, Jerry Lehrer wrote:

> Dan
>
> Sorry, no Thambar in that advert picture. It was discontinued
> in 1949 with ONE lens produced that year.
>
> Jerry
>
> Daniel Ridings wrote:
>
> > My wife and I hate sitting around the house, so today we headed out to the
> > flea markets. They're run by Albanians, refugees from Balkan, Middle East,
> > Africa, you name it. They do NOT want you pointing cameras at them. They
> > sell junk and drive Mercedes and BMW, go figure.
> >
> > Anyway, I picked up some photography magazines from the 40'ies and 50'ies.
> > Just for the fun of it I scanned in some ads. They're in Swedish, but the
> > texts aren't that inspiring anyway.
> >
> > I did find one text hilarious. It was a review of the M3 ... pointing out
> > how Leica cameras really hadn't changed that much from the very inception.
> > Kind of thought of BD who points out the M6 is an M3 with a meter :)
> >
> > Anyway ... Leica and Rollei ads:
> >
> > M3 and IIIf (the IIIf being billed as the leica for hobbyists ... "that's
> > why it even has a self-timer now.")
> >
> > http://folk.uio.no/danielr/images/m3iiif.jpg
> >
> > Just the M3:
> >
> > http://folk.uio.no/danielr/images/m3.jpg
> >
> > Lenses (even the Thambar, I think):
> >
> > http://folk.uio.no/danielr/images/leicalenses.jpg
> >
> > Rollei 25 year anniversary
> >
> > http://folk.uio.no/danielr/images/rollei25years.jpg
> >
> > Rollei "E" models:
> >
> > http://folk.uio.no/danielr/images/rollei28e.jpg
> >
> > My darling, the Rolleicord V:
> >
> > http://folk.uio.no/danielr/images/rolleicord5.jpg
> >
> > Mostly from 1954 - 1957.
> >
> > In 1961 you could by a new M2 + 50 Elmar 2.8 for just over 1000 Swedish
> > crowns. (There are a little over 8 crowns to the USD). You could pay 15
> > dollars down and the rest in installments for 6 months. The magazine cost
> > 2.50 SEK back then and 38 SEK today.
> >
> > Just some trivia,
> > Daniel
>
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Replies: Reply from Jerry Lehrer <jerryleh@pacbell.net> (Re: [Leica] Oldies (ads in magazines))