Archived posting to the Leica Users Group, 2000/11/30
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Just a note to the country of origin discussion. I was quite surprised to find that all my M gear - three lenses and two bodies, some new, some old - are stamped "Made in Germany". It doesn't matter to me at all, but I believed that a lot of the stuff was actually made in other countries. However, if the final assembly is done in Germany, this is presumably in order to be able to stamp just that legend on the equipment, since the quality of assembly, as Erwin points out, wouldn't be any different in Portugal or wherever. So Leica themselves, at least, must see some advantage in having the Germany label. Which would be a matter of their brand, rather than the actual engineering quality of the assemblies. So the perception of a difference is real enough, at least in economic terms. Emanuel's post goes to show just this. Given this reality, Leica are right to make the most of the value inherent in the German engineering myth. As Jung said (words to the effect that) if the majority of people believed that the moon is made of cheese, that in itself would be a significant fact. Rob.