Archived posting to the Leica Users Group, 2000/08/15
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]>Which is all very curious about the lack of Leica presence when you consider >the huge (news, government, corporate and commercial) amount of photography >that goes on in DC. Steve, I just spent a week working as a contractor on a conference with some of those government photographers. They all seem to be die-hard F4, F5 or F-100 users. When I pulled out my M4-P on the first day their eyes fairly bugged out. The best part was when one asked me how wide I could go "on that thing", "15mm." I replied. Actually, I beleive that that good retailers can to some extent drive demand. Before I moved to DC I had a photo store about the size of Pro Photo. My experience is that quality equipment like Leica can be sold but the retailer has to learn how to sell them - including being an active advocate for a brand, stocking and prominantly displaying it, knowing the catalog and being willing to do special orders. With the exception of Pro Photo, I haven't seen much evidence of that kind of behind the counter education and sales effort here, so only the most mass-market boxes-on-a-shelf have any penetration. Simon Stevens