Archived posting to the Leica Users Group, 2000/07/05

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Subject: [Leica] Re: Leica Direct Sales
From: Robert Jagitsch <>
Date: Wed, 5 Jul 2000 11:17:21 -0500
References: <>

The problem in general with direct sales in an industry traditionally 
used to the distributor/dealer method is that once a distribution 
plan is begun, it is very hard to change. If I were one of the more 
active Leica dealers and suddenly the factory was competing with me 
directly, I wouldn't sell Leica anymore.

The camera business isn't the same as the computer business.

IMHO, the distribution method isn't the problem. If Nikon, et al, can 
be successful selling thru disty, then Leica can too. If they aren't 
profitable, then its internal changes are required (getting overhead 
lower, lowering prices to increase volume which gets back dealer 
interest, etc.)

Lastly, in many countries (Japan to name one large market) the disty 
method is entrenched and selling direct would be the beginning of the 
end for Leica in that market.

Just my $0.02.

- -r
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