Archived posting to the Leica Users Group, 2000/05/30
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]GREAT IDEA!! > -----Original Message----- > From: owner-leica-users@mejac.palo-alto.ca.us > [mailto:owner-leica-users@mejac.palo-alto.ca.us]On Behalf Of Chuck > Albertson > Sent: Tuesday, May 30, 2000 11:11 AM > To: LUG > Subject: [Leica] The new, new thing > > > Got a good laugh from the following excerpt of Thomas Friedman's Op-Ed > column in this morning's New York Times, on the subject of the coming > digital backlash. Contains an idea for marketing that some of the > professionals on the list might want to adopt. > > ************************************************** > Day 5: Minneapolis. I am visiting hometown friends, Ken and Jill > Greer, who > own an ad agency that advertises its services on a Web site, > Thinkgreer.com. > Under photographic services, the Greers offered potential clients two > choices of photography: "Digital" or "Silver Halide." > > "People would call us," Ken recalled, "and say, 'I'm familiar with digital > photography, but what is this new silver halide? What sort of > technology is > that?' You know, on the Internet everyone wants to be the first > to discover > something new, and they assumed that silver halide was this hot new > technology." > > Silver halide is just a fancy term for plain old film. But the name is so > high-techy sounding that some people assumed it was the new, new > thing, and > they had to have it. > > ************************************************** > > Chuck Albertson > Seattle, Wash. > > > >