Archived posting to the Leica Users Group, 2000/05/23
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Prosumer is a consumer who is purchasing for a professional reason. A good example is a real-estate agent buying a digital camera to create images of their product for normal and web publication. They tend to buy below the quality and price level of a true professional (photographer in this case) but above the typical consumer. So the marketing rundown would go like this: Professional - N**** D1 (Mercedes Benz) Prosumer - N**** Coolpix 990 (BMW) Consumer - N**** Coolpix 800 or (Volkswagen) One would expect to sell tons of consumer stuff, significantly less prosumer gear and relatively limited numbers of professional gear. Profit margins are quite high at the prosumer marketing level so manufacturers are targeting it strongly. John Collier > From: Martin Howard <howard.390@osu.edu> > > I've recently come across the word "prosumer" used to indicate equipment > which is intended for both professionals and consumers. > >