[Leica] Kodachrome

["Sal DiMarco,Jr." <sdmp007@pressroom.com>]

LUGGERS,

        The biggest problem Kodak has in reviving Kodachrome is developing a
marketing plan for it.
        The new K-Lab processing machine is wonderful and functioning well.
There are a bunch in operation around the world.
The problems associated with Qualex have been eliminated.
        As I see it, the biggest problems for Kodachrome are overcoming the
two hour E6 service and regaining people's comnfidence in Kodachrome.
        There is a core group with in Kodak who want to "save" Kodachrome.
With, well over 90% of all the film shot in the world today being C-41 there
are serious questions  to be asked about Kodachrome,  along with major
improvements in Ektachrome coming. (Don't ask, I signed a non-disclosure
agreement with EKC and I don't have details anyway!)
        I believe if properly marketed Kodachrome could be a success again,
but I don't have to make a $50-60 million roll of the dice decision that's
Dan Carp (Kodak CEO) call.
        Like many people, I would kill for Kodachrome 100. But, it would be
about two years away. Remember, the last seriuous Kodachrome R&D was an
improvement in K200 about eight or so years ago.
        While, I do not know where they are located, I do know at least two
K-Lab machines are up and running in Kodak Germany.

Happy Snaps,

Sal DiMarco, Jr.