Archived posting to the Leica Users Group, 1999/11/11
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Marc's story parallels my own. When I was young (makes me sound really old now) and in high school, I worked in a camera store that sold Leica. I was the youngest salesman, at 15, who was allowed to sell Leica. On my days off, I would go to the biggest dealers in Chicago to ogle even more Leica equipment. I'd save up my paychecks to buy Leicas. It was amazing the condescending attitude a lot of these dealers took! I'd get tired of this attitude and would not patronize those dealers, unless they had something really special to offer. I swore that if I ever sold Leica, I would not take an attitude like this with a customer and only make a judgment about a customer once I spent the time getting to know them. After all, Leicas are special and so is a Leica customer. Well, sixteen years ago, I became a Leica dealer. I have always kept my promise about prejudging or taking a snobbish attitude with my customers. Never judge a book by its cover. Always take the time to listen to your customer and get to know them. To me, this is the best way to serve your customer and build your business through these personal relationships. Bill Rosauer