[Leica] M Campaign

["B. D. Colen" <bdcolen@earthlink.net>]

Last night I was on a powerful enough computer to really get a good look at
the M campaign brochure for the first time...and...sorry, folks, but from a
marketing standpoint it made me want to gag.

It is graphically wonderful. But that's all it is - a graphic designer and a
pedantic writer showing off.

It's a campaign designed to turn the Leica M into the Rolex of photography,
an expensive status symbol that one will need to display to be "with it."

If this is an example of the new management at its marketing best, buy your
M equipment while you can, because it's not going to be with us for terribly
much longer.

Great looking brochure, though. ;-)