Archived posting to the Leica Users Group, 1999/10/30
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]All this speculation of what Leica should or shouldn't do is fun, I guess, but if anyone really wants to see what's on Mr. Cohn's mind, why not look at some of the marketing that Leica has done recently? A must-read for Leica watchers is the new brochure "Leica M: How Revolutionary Should Your Camera Be?", available as a free download from Leica's website. I'd say that Leica (with the aid of a big ad agency) has turned it's sights to a younger, hipper audience, and has decided to use emotions, not reason, as a primary sales tool: A wise move, given the stratospheric prices of the M system. I'd say it's the most compelling piece of advertisment I've seen from Leica to date, and would be a standout, even if you walked home with a sackful of literature from other makers, and barely knew how Leica was pronounced. - -- Jeff Segawa Boulder, Colorado www.boulder.net/~4season