Archived posting to the Leica Users Group, 1999/09/13
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]> From: "Art Sala" <artsala@earthlink.net> > Subject: Re: [Leica] New Leica M6 brochure > > InfinityDT@aol.com wrote: > > I'll wager 1/2 of American people will think it's Charles Manson and the > > other 1/2 Jim Morrison. > I'll take the bet (say, an M6? ;-) ). More people know who Che was than > you think! And of late, a resurgence in popularity and interest. Absolutely. Taco Bell was using a close-up image of their chihuahua dog in a huge poster campaign earlier this year, with the dog wearing a beret and clearly a take on the iconography of the Che image. If fast food can market their product to the masses using an image of what is now part of our collective consciousness, then let's give Leica and the M6-buying market out there a little credit for their brains, not just their wallets.