Archived posting to the Leica Users Group, 1999/09/06
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]In a message dated 9/6/99 8:56:01 PM Eastern Daylight Time, dkhong@pacific.net.sg writes: << This giving away sales tactic really works >> I disagree in part. Giving away free samples of a consumable product is valid marketing. Giving away *adjunct* promos (film, bags, cases, tripods, filters, even a trip to Solms and a free pass to the Leica Akademie) is a good marketing tactic because it offers a valuable incentive without reducing the perceived value of the product. An arrangement whereby you get a free R8 + lens with purchase of, say, a new Mercedes or BMW, would also be good marketing because it pairs "prestige" brands in the mind of the public. Just giving away free Leicas or lenses (no matter how great it sounds) degrades the product image and in the long run (especially to a prestige marque such as Leica) comes back to haunt. DT