Archived posting to the Leica Users Group, 1999/09/06
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]At 7:14 PM -0400 9/6/99, Marc James Small wrote: >At 03:15 PM 9/6/1999 -0700, Henning J. Wulff wrote: >>About $1000 less enthralled, but quite enough to have bought it. > >No, they wouldn't, and that was precisely Cosina's point in marketing it as >they did. At $1,500, it would have sold to the few but, at $500, it sold >to the many. Now, if they could sell it for $500, they are making, say, >$200 in profit. At $1,500, they'd be making $1,200 profit. So, you sell >5,000 lenses at $500 and make $1,000,000 in profit -- or, at $1,500, you >have to sell 835 lenses to make the same. Cosina apparently thought the >market would bear the first, but not the second. > >Interesting analysis. I realize you dislike this lens without having tried it, but you really can't tell me that I would not have bought the lens at $1500. That is truly my decision to make. Please let me make it. * Henning J. Wulff /|\ Wulff Photography & Design /###\ mailto:henningw@archiphoto.com |[ ]| http://www.archiphoto.com