Archived posting to the Leica Users Group, 1999/07/24
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Walt- Amen! I got cautioned about 'schmoozing' with the customers- the manager at our store feels that anyone breathing his air, and either not buying or not closing a sale is taking up valuable counter space.... Which is why I am content to sit in the lab between the film processor and printer and do something I like doing! Dan - ----- Original Message ----- From: Walter S Delesandri <walt@jove.acs.unt.edu> To: <leica-users@mejac.palo-alto.ca.us> Sent: Saturday, July 24, 1999 12:24 PM Subject: Re: [Leica]He should have bought a Leica.... > Hello, Horst > As usual, your post is superb.....I'd like to add a few points > without disagreeing. > > I (twice, same company) worked for a "high-end" amateur and > pro camera store in Texas (Dallas and Houston)....our staff > were intimately interested in photography....we were half > pros, half serious amateurs. The company actually looked at > your portfolio and asked some questions....they paid poorly, > but better than the "competition".....I worked as a stringer > all during my time in Houston....we bought used stuff at > cost, and new stuff at net....I sold many a Leica product > by showing the customer my work in a local publication and > showing my battered bag of goodies....we went to lunch with > the customers, and had many as long time friends...We had an > in-house darkroom (we sold processors/furniture, etc...) > In l979 we did over a million in one store at a gross margin > of 27% or so... within reason, we made "deals", lost on a few > items, but made it up on bags, etc..... > > Now, everything I've just described would be grounds for termination > in any camera store.....the store forbids the salesman to > shoot outside of "company" work....they're forbidden to > 'fraternize' with the customer....they see too much knowledge > as EXTREMELY dangerous.....you get the picture.....I wouldn't be > hired at all, and if I was, I'd last 'till the counter video > camera caught me 'horsing' around with a customer instead of > "closing" a sale.....now, they talk about "spiffs" and "co-op" > advertising, and "price-points".....subjects I never heard > as a professional "counter-man".....we had the respect of the > customer, and respect for him..... > > Profit was never discussed---it was assumed....except in the > in-house repair shop....it only had to 'break-even'....it was > a service for the customer.....we never sold a Nikon or Leica > without checking the RF and running the speeds....and every > camera was externally cleaned, as a service....even new > ones that had been handled....we paid the bills and paid > ourselves....nowdays, that ain't nearly enough :) > > If the customer was not informed, but interested, we taught > him....if he wasn't interested, we sent him to the "pointandshoot" > department, where the "snapshooter" saleslady took equally > good care of him....and his 3x5s.....and his little album, which > was assembled free when bought.... > > I know this ain't possible today, but it really DID exist...I was > there.... > > Walt >