Archived posting to the Leica Users Group, 1999/07/22

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Subject: Re: [Leica] RE: Amatuer Photography review of the R8& etc.
From: Nathan Wajsman <nathan.wajsman@euronet.be>
Date: Fri, 23 Jul 1999 08:04:57 +0200

This is quite a universal phenomenon and by no means confined to the photo
world. Marketers talk about cognitive dissonance and the need to reassure
the customer AFTER purchase that s/he has made the right choice. I used to
subscribe to several motorcycle magazines. The majority of letters to the
editor are complaints about someone's bike having received a poor review.

Nathan

Aubin wrote:

> One point though that I have observed in most magazines, or
> rather in readers looking at articles about their favorite pastimes.
>
> It would seem that most are looking to see their own conclusions
> vindicated, and when they're not, we find fault with the reasoning
> of the authors.  Yet, if the author says what we already believed,
> we look to memorize his 'facts' to further justify our already
> reached conclusions.  It is only after we have found someone who
> agrees with us about things we already 'know', so we then feel that
> this person or magazine is of sufficient quality, that we then look to
> see what they say about things we don't yet know.
>
> Is this a normal human nature thing, or is the single malt making
> me cynical??
>
> later -
>
> Norm
>
>                   Name: WINMAIL.DAT
>    WINMAIL.DAT    Type: unspecified type (application/octet-stream)
>               Encoding: x-uuencode

- --
Nathan Wajsman
Overijse, Belgium

General photo site: http://members.tripod.com/belgiangator/
Belgium photo site: http://members.xoom.com/wajsman/
Motorcycle site: http://www.geocities.com/MotorCity/Downs/1704/