Archived posting to the Leica Users Group, 1998/11/29
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]At 16:16 -0500 29/11/98, Nigel B Watson wrote: [ . . . ] During the F4's lifetime, Nikon introduced *eight* mid-level bodies, of which half were discontinued before the F5 was announced. Look for the F100 to come and go before an F6 comes to market. [ . . . ] Nigel Given the EXTRA-ORDINARY marketing equity / recognition in the name " F 4 " for Nikon, i simply can't believe they won't "retaliate" with a newer model deserving the "model number" millions of people had come to dream of for more than 35 years, or just about, to serve people who want sturdier equipment than the "prosumer" F90 / F100 variants, as good as they may be to some people. As a theoretical "marketing test", just imagine how Nikon officials would react should Canon, Leica or anyone else slap the " F 4 " name on a non Nikon model : it would be a mean thing to watch in court, i'm 100% sure. I simply can't believe they have not yet come out with an enhanced Nikon F4t, F4x, F4z model : it seems the ultimate "logical decision", marketing wise, to "aggravate" a NEW model code named " F 4 whatever" and maximize it worldwide. I'm underlining the one-of-a-kind recognition factor, the incredible amounts of money built into that dominant product that shaped 35mm photography for more than a generation. I realize i grief over the disappearance of the F4*, but some products really deserve a kudo . The ' F5 ' sort of leaves me cold. I fully understand what it can do, but it's just another camera. Whereas the ' F 4 ' name EVOKES 35 years of P.R. and advertising and PHOTOGRAPHY . . . Andre Jean Quintal