Archived posting to the Leica Users Group, 1998/11/28
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]From: "Gary D. Whalen" <whalen@whalentennis.com> >>>>> All of this talk about marketing and the "bottom line" concerning Leica is interesting but irrelevent. Leica has only one approach to survival. They must continue to make the very best lenses in the world. Leica lenses are not a perception they are, at least in my view, a fact. Leica can't try and compete on a quantity level. The MUST compete on a quality level. For every product line in the world there are mass producers and high-end producers. The bottom line isn't market share, the bottom line is EPS.<<<<< Hi Gary, You are absolutely correct. My point is that the customer has to have a body to put the lens on. Therefore, from a marketing perspective, Leica has to either (a) sell more bodies by reintroducing the standard M6 (and HM) and the R7. The more bodies they sell, the more lenses they sell (it doesn't take a rocket scientists to figure that out. (b) make their lenses usable on camera bodies other than Leica...i.e. Nikon, Canon, and minolta. This is done by using Leica glass and technology in an Auto Focus vehicle they will work on the above manufactures bodies. I can't help but feel that a lot of pros would love to have Leica glass hanging off the front end of their F5, EOS1N, etc. The bottom line is that is that in order to stay in business, Leica has to sell product. That point is not arguable. Kind regards, Bill Erfurth _________________________________________________________ DO YOU YAHOO!? Get your free @yahoo.com address at http://mail.yahoo.com